About Us
Cayen Moore
he/him/his
Cayen Moore is a senior studying Digital Media Studies at the University of Rochester. He was born in Chicago, Illinois. Cayen considers himself a financial guru and has been an investor since 2020. As an investor, he wishes to pave the way for others to achieve financial freedom.
Abduljabbar Said
he/him/his
Abduljabbar Said is a senior studying Digital Media Studies at the University of Rochester. He was raised in Rochester, New York. As a student raised in Rochester, Abdul looks forward to giving back to the local community through the promotion of equitable access to financial literacy education.
Alondra Mendez
she/her/hers
Alondra Mendez is a senior studying Digital Media Studies at the University of Rochester. She was born in San Juan, Puerto Rico. Early on, Alondra learned about the importance of financial literacy education. As a student, she is committed to empowering others through financial literacy.
Our Story
As college students, we noticed a missing piece in our U.S. education system: a lack of financial literacy instruction. About 4 in 7 Americans are financially illiterate, or poorly educated on financial matters. This is due to the absence of financial literacy education in high schools. Only 23 states in the United States require high school students to take a course in personal finance. As a result, current students, who eventually will become professional adults, don’t know how to manage personal finances, leading a significant portion of the population to be financially illiterate for generations.
FINDEX is here to change that.
As part of a senior design project, our team committed to addressing financial illiteracy in the community of Rochester.
October 2022
New Community Partner
Established a community partnership with the Kearns Center Upward Bound High School Program to deliver our financial literacy program directly to the classroom in May 2023.
November 2022
First Pitch
Delivered our first 8-minute pitch to Digital Media Studies students and faculty.
December 2022
Low-Fi Prototype
Developed a low-fi prototype and collected feedback from Digital Media Studies students and professors in class.
User Research
Surveyed 20 Upward Bound high school students to understand their perception of financial literacy and their current interest to learn about finance.
January 2023
Financial Literacy Workshop #1
Hosted our first financial literacy workshop at the University of Rochester to teach Upward Bound high school students about the importance of budgeting skills
February 2023
Hi-fi Prototype
Developed a hi-fi prototype and collected feedback from Digital Media Studies students and professors at iZone.
March 2023
Official Brand
Designed our capstone’s official logo and poster.
Financial Literacy Workshop #2
Hosted our second financial literacy workshop at Joseph C. Wilson Magnet High School to teach students about how to invest responsibly.